SumanSuman, posted on on 21st Nov, 2017, 8 Views

Why do phones still launch with Marshmallow in 2017?

Android Nougat also called as Android N officially released on 22nd August, 2016. It is the seventh major version of the Android operating system. The LG V20 was the first smartphone launched with Nougat. So my point here is it’s been more than a year that Android Nougat got officially released. But new phones still aren’t featuring the new update of the most popular mobile operating system of the world.

The major smartphone manufacturing companies are still launching their phones with the previous version of Android, i.e. Marshmallow. The Android team has made a handful of notable changes in Nougat yet the manufacturers are not using it in their phones. What could be the possible reason? Read along to find out the reason behind this.

Android Nougat Vs Marshmallow:

Nougat has introduced notable changes to the operating system and its development platform, including the ability to display multiple apps on-screen at once in a split-screen view, support for inline replies to notifications, and an expanded “Doze” power-saving mode that restricts device functionality once the screen has been off for a period of time.

Answer ImageThere are also significant changes in the notification toggle, quick settings, etc. Additionally, the platform switched to an Open JDK-based Java environment and received support for the Vulcan graphics rendering API, and “seamless” system updates on supported devices. Though none of the key features on Nougat indicates a radical change, it still got very positive reviews and the multi-tasking feature got the most praise.  Even after earning positive reviews by the critics it is found that only 11.5% phones run on Android Nougat as of 2017. Read on to find out what could be the possible reason why OEMs are still choosing Marshmallow over Nougat.

The Market Prefers Marshmallow:

Now let me come to the point and tell you that it’s the market where the problem lies. The smart phones under 15000 rupees are most popular in our country. They don’t feature Android Nougat as of now.

Answer ImageThe popular tech magazine “Digit” went on and asked the product manager of a popular smartphone company the possible reason why the phones are not launching with the new Android Nougat. The answer he gave was quite simple yet alarming. He said that the demand in the market right now isn’t Android Nougat. The consumers don’t want Nougat and the competition don’t provide Nougat either. So, there is no such urgency in releasing phones with Nougat as they produce phones in public interest. When it was made clear to the manager that it is not that consumers don’t want Nougat but they don’t have any option as phones are not releasing with the new Android version..

Delay in Updates:

A lot of phones today are promising to give the Android update later on but as we all know they never fulfill it. This is the reason why Motorola phones proudly announce that their phones run on the latest Android OS which is very rarely seen in the market. Even though their phones do have a fair share of cons still we prefer them over a lot of better phones because they are updated and sport the Android Nougat.

Answer ImageXiaomi phones run on MIUI user interface powered by Android OS. They too have constantly avoided Android updates. Their recently launched popular phone Redmi Note 4 too runs on Android Marshmallow even after promising the Nougat update. It’s not like the cheaper phones and budget phones are the one that doesn’t runs on the newer version of Android. Even the phones that cost around 30,000 like the excellent Oppo F3 Plus. Not just this phones other good phones in the segment like Vivo V5 Plus and Samsung C9 Pro too runs on Android Marshmallow. Samsung is considered as one of the premium brands in the smartphone business. Recently it launched it’s too “premium” phones Galaxy A7 and A5 both runs on Marshmallow. The thing that I absolutely don’t get is why they call a phone premium when they don’t even run on the latest version of Android OS.

The Reason why this matters

Security is the most major thing in the smartphone. We need to take care of our security all the time because we use applications like PayTM and other banks and financial related apps. Not just that using your phone hackers can even reach your friends and families too. This means your phone’s security lapse can be a threat to your entire social group.

Answer ImageGoogle too knows about the importance of security, hence it releases bunch of security patches with each OS update. On April 2017, Google released the list of security concerns that are critical and are resolved in the Android version 7.1.1. Users who still use the older versions of the OS are vulnerable to severe damage. Users must be thinking that they can use antivirus apps to dodge all these security concerns. But these attacks are mostly affecting the kernel layer of your phone and these can’t be easily detected by the antivirus systems. The users must check for updates regularly because it’s the only way to solve these threats. A lot of users don’t get the OS update as soon as it releases because of OS fragmentation and hardware related differences. But if you’re phone gets the update you should update it as soon as possible.


The phone manufacturing companies are actually playing a business game with all the consumers. Have you ever seen a phone in the market more than 18 months? The answer is no because it loses its value after that and a lot of other updated phones takes its place. But believe me when I say that Android phones have a life cycle much longer than that. So, the companies in order to make your phone obsolete and force you to buy a new phone, don’t power your phones with the latest OS. Now the year is 2017 and phones are getting launched with Android Marshmallow. Hence they are actually running a year behind. This is the plan of the OEMs; they make your phone out of date even before you would wish.

Latest Questions
Top Writers